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Seth Godin

Relentless Podcast

Steve Liberati: Build Something Remarkable, Remain Curious, and Water Down Your Wine

It’s time for episode two and the first long-format discussion on the Relentless: Real People, Real Results, Real World podcast!

Podcast Description:

A deep dive into how real people get real results in the real world. Relentless mixes stories to provide context and the actions you can take right now in both short-format episodes and long-format interviews. Get ready to tackle anything from your morning cup of coffee to your exercise and nutrition regimens to building a million dollar business.

Steve Liberati: Build Something Remarkable, Remain Curious, and Water Down Your Wine

In this episode I welcome in Steve Liberati, a true Crossfit OG, the founder of Steve’s Club, the creator of Steve’s PaleoGoods, and – he’d say most importantly – a husband and father.  Here’s the rundown:

  • Steve on Seth Godin: “He inspired me not only to build something but to build something remarkable.”
  • He fueled the discussion with Nespresso, although his morning began with French pressed La Colombe coffee.
  • Strategy for breaking out of a slump: “stand up, walk around, go outside, and take a deep breath.”
  • Inspiring book of the moment: Different by Youngme Moon.
  • On the corporate world: “It sounds real fancy. I had a suit and tie. I had a fancy business card. I thought I had everything I wanted.”
  • Soul searching and transitioning careers: “I have to love what I do. I have to have meaning.”
  • Learning on the pest control job as part of his Dad’s company: “It’s one thing to have all of the textbook concepts and marketing terms, but it’s a whole different thing running a business and wearing multiple hats.”
  • A recommendation to keep the daytime job and use it to pay the bills while you pursue other avenues.  “When you’re pressured to pay the bills it changes your focus.”
  • The organic evolution of ideas.
  • Forget “What are you passionate about?”  Ask “What are you curious about?”
  • Seeing the benefits of group training and starting Crossfit Tribe in the park with sandbags.
  • Inspiring youth via creating an environment in which to succeed.
  • Respecting the adversities and challenges of others and realizing it’s not me vs. the world.
  • On spreading himself too thin: “We all have ADD. We want to do so many different things. We want to have our hands in everything. And before you know it, it’s just not effective. I was doing a lot, but I wasn’t doing anything great.”
  • Big Steve to Young Steve: “Keep it real. You have to be realistic with  yourself and what your strengths are. Time management wasn’t one of my strengths.”
  • Ditching technology for a pen and post-it notes to stay on schedule.
  • Growing slow and find the sweet spot – best possible service balanced with good demand.  More is not necessarily better.
  • Advice to online sellers: “Do your research.” Sometimes an idea may not work even though it’s your passion. Map it out and do your homework. “Hope is not a strategy.”
  • Advice to retail sellers: “Make sure you are well funded.” Self-funding is very difficult when it comes to fast growth. Get capital beforehand, not during.
  • Living by strong principles and being proud to sell what you are offering.
  • Resisting pressures to cut costs and quality: “Once you take a cookie from the cookie jar you think you can take another cookie.”
  • Recognizing that managing people is not a strength and finding others to thrive in that role. “I do my best to lead from the front.”
  • Leaving his ego behind: “Even though my name is on it, it isn’t about Steve.”
  • Family is #1.
  • Balancing work and family and deciding to go home on time: “Is the smokehouse on fire? Can it be fixed tomorrow? Can I come back to this?”
  • Respecting “feeling good” as just as powerful an end goal as scale reduction.
  • There are no magic pills and cookie cutters. Everyone has to find their personalized sweet spot.
  • Having an end game of helping as many people as he can, eating good, feeling good, and being good.
  • Emulating Roman emperors and watering down his wine.

STEVE’S Relentless Action:  Counteract.  Balance is key, and it’s at the heart of everything we do.  If you’re going all out balls to the wall, take a step back, relax, read a book, take a walk.

A Gift: My favorite to-go snack is the Dark Chocolate Pineapple Paleo Bar.  Use the code “PaleoSteve” to get a one-time 10% off discount at Steve’s PaleoGoods.

A Favor: If you like what you hear on these first few episodes, please help me out by subscribing to, rating, and/or reviewing the podcast on iTunes.  Thanks for your support!

Speaking of iTunes, you can listen to the episode there, download it via this link, or listen on the player below:

Transformation 5.0

Carrots, Sticks, and Shocks


Is it better to reach toward something positive or actively avoid something negative?

The carrot rewards you after accomplishing a milestone.  The stick punishes after deviating from the milestone’s path.

Question of the day: the carrot or the stick?

Some say it should be all carrots, all the time.  The stick mentality is unnecessary, crude, and cruel and positive reinforcement works better over the long haul.  Others side with short-term data, which prefers the stick. Continue Reading

Transformation 5.0

33% Complete: A Look Back


33% of my Relentless Transformation is complete.  Done.  Gone.  Over.

I both can and can’t believe it.  It feels blink-of-an-eye short and grind-your-nails-on-chalkboard long, all at the same time.  I’m comfortable I have plenty more weeks to achieve my vision and terrified that they’re not even close to enough, all at the same time.

That is the transformation rollercoaster.  Put more broadly, that is the positive change rollercoaster.  It’s simple, but it ain’t easy!

I’ve written about the absolute importance of periodic reflection, so let’s reflect, shall we? Continue Reading

Transformation 5.0

Embrace Fear, Set a Goal, and Start Now


Set a goal.

Set a goal that lights your world on fire and makes you want to be better.

Set a goal that is inspires a healthy dose of fear and nerves, because you know you want it badly, and you know it’s the right time for it.

That is the single best thing you can do for yourself.  Right.  This.  Second.

If you conduct a study of everyone that I’ve ever worked with, you’ll find the following to be true:

  1. There are many different exercise approaches in practice.  Yes, there are common fundamentals, but there is also disparity in workout quantity (2-6 workouts/week), type, and intensity.
  2. There are many different nutritional approaches in practice.  Again, there are common fundamentals, but I’ve worked with vegans, vegetarians, pescetarians, and meat lovers alike.  There is disparity in meal number (2-6 meals/day), frequency, timing, and type.

Above all you’ll find this to be true:  strength of current goal is the single biggest determining factor of ensuing progress and success. Continue Reading

Transformation 5.0

Actions, Trends, and Focus

Action Patterns

It’s a day of two Roger-isms.  Get your pen ready.

#1:  Action patterns dictate results.

No matter what anyone (you included) thinks of the action patterns at play – exercise, nutrition, sleep, stress management, etc. – results are the ultimate judge.  Results are the barometer for success.  Results display how your body is responding to what’s actually happening day-to-day.

That’s an incredibly important realization.  It removes the importance of do’s and don’ts, should’s and shouldn’ts, and all external judgement.  Your program will have its day in results court, and its change in look, feel, and perform will be the only relevant judge and jury.

Three positive actions make sense in light of this statement: Continue Reading