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unprocessed foods

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Free Fitness Results! Interested?

While I respect and am proud to offer external accountability to many, there is another side of the coin. When striving for physical results, it’s essential to understand. Allow me to explain…

First, a spark. I recorded a follow up podcast – release in two weeks – with real-life Hulk Keith Norris (listen to his first one here). Late in the conversation we talked sleep. More specifically, we discussed how an individual can spend so much time stressing over breakfast, supplements, and workouts while getting choppy 4-5 hour per night sleep. Doesn’t that seem counterproductive?

Second, a flame. I programmed a heap of walking for a friend to develop the habit, which we know drives body composition improvement and long-term health. Unfortunately the response was that while my effort was appreciated, walking wasn’t intense enough and would be swapped out.

This isn’t a diss to those who don’t sleep well or to my friend, who I love. With that said, here’s my emotion right now. W. T. F. Spelled out more specifically, that’s “what the fuck”, people.

When FREE samples, sessions, or supplements are offered, most people jump at the opportunity. However when FREE physical results are offered, most people ditch them like a bad habit.


  • Supplements cost significant money. Broccoli doesn’t. Many people buy into supplements and rarely steam broccoli.
  • Personal training sessions cost significant money. Walking doesn’t. Many people attend their sessions and skip the walks.
  • Television cable packages and technological devices with screens cost significant money. Sleep doesn’t. Many people watch television, keep their screens on, and sleep horribly.
  • Meditation retreats, programs, and apps cost significant money. Meditation itself doesn’t. Many people go to the retreats, complete the programs, buy the apps, and then don’t meditate.

Here’s a damn simple formula: eat unprocessed, walk prodigiously, sleep well, and find a consistent outlet for your stress.

Do these things and do these things well. Then allocate your money to a personal trainer who revolutionizes your strength world, to a supplement that fills in a blank, or to a retreat that interests you.

Don’t be someone who spends thousands upon thousands of dollars on fitness without carrying your own weight in the fitness equation. Work on establishing internal accountability, then add external accountability.

Look inward, not outward.

It’s free.